Social networking unplugged
As our industry experiences the most difficult market conditions in twenty years, management and marketing teams are trading in conventional efforts for all-Internet based social networking. Why? Expense control. But does it produce the same fiscal result?
After all, social media is free, and so decisions seem are easy. But are they appropriate for businesses at large Likely not, as social media and related avenues are more accurately described as generational public relations, and not designed for supporting commerce.
Let's start with the basics and check in on the definitions of these powerful, but parallel vehicles:
ad - ver - tis - ing (noun)
1. the act or practice of calling public attention to one's product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
2. paid announcements; advertisements.
3. the profession of planning, designing, and writing advertisements.
mar - ket - ting (noun)
1. the act of buying or selling in a market 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.
pub - lic re - la - tions (noun)
1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers.
2. the art, technique, or
